So what factors should you consider when trying to determine the profitability of
a particular keyword phrase?
- The frequency of which your keyword phrase is searched on
- The number of other
web pages competing for your keyword phrase
- How your keyword phrase is written
- How much Pay Per Click advertisers are willing to bid for your keyword phrase
- How closely matched your product is to your keyword phrase
- Does your keyword
phrase include a product or brand name within the phrase
These six criteria above will go a long way to determining how profitable a phrase
will be for you.
Lets go through each of the criteria in more detail now and explore further how
each actually influences the potential profitability of your keyword phrase…
1. Keyword Phrase Search Frequency
The higher the frequency that a keyword phrase is searched on, the higher the probability
that it will be profitable as it will drive you more traffic.
If your keyword phrase is never typed into a search engine, it definitely won’t
bring you any traffic so you won’t make any profit from it!
2. Competition For Your Keyword Phrase. Just because a keyword phrase is heavily
searched on doesn’t mean it’s going to be profitable for YOU!
There is no point in optimizing for traffic from highly searched on keyword phrases
IF there are already thousands of other sites doing the same … because you’ll struggle
to compete and have little chance of getting to the top of the rankings.
Therefore, for a keyword to be profitable, it needs to attract “reasonable” volumes
of searches while not having too many web pages to compete with for the top spots
… otherwise any chance of profitability will be lost!
3. Keyword Phrase Question. This is a key point. When you discover a
keyword phrase that gets a lot of searches and is structured in the format of a
“question”, you’ve potentially found a highly profitable keyword to exploit.
If you discover a highly searched on keyword phrase that starts with “why”,
“how”, “where” or “which”, you’ve discovered an opportunity to provide the searcher
with a “really targeted benefit”.
When you see the same question being repeated, you can be sure there’ a lot of people
in that niche wanting to know the same information … so if you create a product
that provides the answer and market around that keyword phrase you should see some
great results … keyword phrases that are centered around a question are your opportunity
to give them something valuable that they want … it’s your foot in the door!
In particular, I find using keyword phrases that are “questions” to generate information
products to give away as part of my list building process to be highly effective.
Simply find the answers to the question and put together a short report to give
away is a great list building tool.
4. Google Adwords Cost Per Click (CPC) Advertisers Are Paying For The Keyword Phrase
If advertisers are prepared to pay a lot to display their advert against a keyword
phrase, it must follow that its a valuable keyword phrase, and therefore should
be profitable … makes sense does it not? Life really does not need to be complicated
…
All you need to know is how much advertisers are bidding for a keyword phrase …
if its a lot and it gets traffic but isn’t too competitive, it should be profitable
… if your product is closely targeted to it of course.
Knowing how much a keyword phrase is worth in Adwords is really valuable, it really
indicates whether or not there is likely to be money in the niche or not … particularly
if you’re going to try and make money from Google Adsense
I’ll show you a great tool in a moment for finding information on Adwords bid amounts
for keyword phrases.
5. Matching Your Product To Your Keyword Phrase
There’s no point in identifying a potentially profitable keyword phrase and then
using it to sell a product that isn’t closely matched to it.
It’s really important that your product is closely aligned to the keyword phrase
if you’re to make money from that phrase and achieve good conversion rates.
6. Include A Product Name In Your Keyword Phrase
Keyword Phrases that include a specific product name or brand name are likely to
be high converting keywords if you’re going to use them for affiliate marketing,
because people already have been pre-sold on the product as they know of its existence
before they search on it.
For this reason, if you’re affiliate marketing, include some keyword phrases that
centre around the product or brand name.