SEO For Local Markets
1. Localize
your target keywords. This includes prefixing or suffixing local terms, names, and
names of areas, cities or zip codes with target keywords. Example: "remodeling contractors
Orange County", not "remodeling contractors".
2. Submit
to local search engines (find one, if you don't know already), directories and web
based yellow pages.
3. Display
your mailing address with street address, zip code and complete. Once your site
is indexed, these words gain prominence as a part of content.
4. Submit
to local listing sections of Yahoo and DMOZ which is in addition to generalized
listing.
5. Don't
leave out general SEO techniques because you want to SEO for local markets which
the power of link building which can be done globally as there might not be enough
local sites to beat you competition.
6. Get on
the local maps of Google, Yahoo, as this generally puts you on front of the local
search engines.
7. Exchange
links and banners with local businesses as the local traffic exchange will bring
you new business. Avoid changing banners or links with competitors but exchange
them with businesses that will complement you. Verify their traffic so it's an almost
even exchange.
Dominating
local SEO
can be done fairly easily, you just have to either hire a professional with a proven
track record or take time to learn local SEO. The main concern is to be patient
as it takes at least 3 months to start seeing results.
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